Casinolink® Marketing puts the power to access and analyze data into your users’ hands. From simple mail shots to multi-event campaigns and promotions, campaign cost analysis and expense tracking.

Using an intuitive wizard-based interface you can create your own ad-hoc, dynamic queries. These queries can then be used as the basis for custom reports, marketing campaigns and promotions or mail shots.

Data such as personal information, gaming metrics, attendance, interests and analysis categories can all be used as criteria to narrow the scope of the marketing queries. Promotions can be based on attendance, general mailings or events. In each case, a promotion can be assigned expenses on both a per patron basis and also for the overall expense. Complimentary items can be assigned as well as coupons, etc. It is also possible to target promotions based on previous successful promotions.

Benefits of Casinolink Marketing:

• Easy to use, user-defined queries
• Powerful customized reporting

Casinolink Marketing can be used standalone or integrated with any or all of the Casinolink Enterprise Edition modules.