Casinolink® Player

Casinolink® Player gives the casino the ability to record table gaming and slot play transactions against individual players. The data can be presented in summary or split by each individual transaction.

Casinolink Player Features:

Complete player profiling
Increased player retention with point programs and scheduled promotions
Issue player complementary items
End-to-end marketing campaign management
Track table drop / turnover
Increased revenue with bonusing
Player ratings for slots

Managing player relationships is about more than just having the data. Knowing what to do with the information is what really helps drive the business forward. Casinolink Player provides useful information about player activity that can be used to customize highly specific promotions and tailor rewards to encourage increased play.

Player tracking gives the operator real-time information for carded play on slots, as well as the ability to collect turnover, games played and win/loss information. It is then possible to analyze slot play for an individual player by game type, denomination or theme. In addition, patron demographic information is available on age groups, gender and much more.

Casinolink Player can be integrated with any or all of the Casinolink Enterprise Edition modules.